+91 9916 440 700

DARK TECHNOLOGY

Technology

The concept of dark technology showcases a different side of technology that too frequently overlooked. Although with such advancements, there are some downfalls or backlashes with every idea or concept. The concept of robots has helped us become more precise, but the most frequently asked question is, will robots become a condescending part of our lives, thereby threatening human survival?

Internet hackers, especially the ones who hack most of your personal information via IP address impact a threat to us. It could be from either when we log on to our ISP, or maybe even from a discarded hardcopy document. We go about leaving digital traces behind us from our local footprints.

Obviously, technology does come with good and bad sides, most of which has benefitted us in many ways, making life easy.

Negative Traits

The negative traits of technology can change the way people feel, think and can lead to obesity.

Some of the online traits of bad technology is cyberbullying, as it can put privacy and safety requirements at risk. Teenagers who unknowingly use social media share information that put their personal information at risk.. Either by hacking into private photos or texts and most of all cyber-bullying.

Technology does change the behavioral aspects of people. In young teenagers, the obesity rate has increased not due to the intake of food, but more use of technology like cars, machines, mobile devices etc. The amount of time we spend in our daily lives sedentary increased and the time we spend on physical activities have dropped.

Regarding to people’s feelings and thought, the use of technology has made people socially inert. Leading to less communication and network between one and other. The emotions of a person gradually decrease with their intake to express feelings.

In conclusion, technology has made our lives easier and the today’s youth have tremendous opportunities to learn and explore. With the right implementation of technology comes a good potential cost. Therefore, the use of technology can be kept positive when the potential cost is understood and minimised.

 

0

5 MYTHS OF CO-WORKING

Myths

Every theory or a practical notion always contains myths about them. This strategically tells us that there are somethings that we should not believe in entirely.
Co-working is like an ecosystem itself that brings about a vast demographic population under one roof where ideas, networking, and innovation transpire.
With new technological enhancements, workspaces are expanding with full force and there is no sign of slowing down.
However, there is a lot of misinformation floating around giving employees and founders a scrutiny of their potential in the business field.
Fortunately, here are a few myths that can dispel your thoughts about co-working.

1. Just for freelancers

Co-working doesn’t give freelancers the benefit of everything, most MNC’s and corporate companies have indulged in the concept of shared office spaces. Co-working has become a hub for small companies as well as large companies across the world, providing you with a fraction of the cost of a dedicated office space.

2. Only in big cities

The myth of having co-working in big cities is all a hustle bustle. New tech hubs in Chicago, NewYork, and the Bay area are flushed with co-working spaces, making it a global phenomenon.
If you think there is no co-working space around you, check again!

3. Too distracting

Most people believe co-working spaces render a noisy environment, creating an unproductive work ethic for people. Moreover, these places are filled with like-minded people making it more prominent for network and communication. Some people do believe these workspaces may be distracting, overwhelming or just annoying.
Although there are a few quiet spots in co-working spaces that provide you with the necessary solitude of getting work done alone.

4. All spaces are the same

Co-working spaces vary widely with their different perspective of re-building office spaces to satisfy the needs of founders and employees. It’s always better to do your research before making a commitment, as there could be low prices suitable for your needs.
There is always a place that you can commit to on good social standards.

5. Cannot accommodate my needs

If you are picturing a small office space that won’t accommodate your needs, then you cannot be more wrong. These work-spaces are flooded with infrastructural facilities including plugs, network, scanners, printers, and whatever you need to run your business.
There are spaces that will always fulfill your needs and requirements, whether it’s a small one or a big enterprise.

 

0

A NEWBIE’S PROSPECT ON CONTENT MARKETING

A newbie's prospect

So let’s get real! Not everything you do in the marketing world is going to have an ROI. Some of the best tricks that you might pull out of your pandora’s box might be your worst failures. And finding the right marketing strategies is a real pain in the backside. Content marketing and social media marketing on the other hand somehow seem to work as one of the best marketing strategies.


However, finding the right content is again not easy especially for a newbie like me, it’s the worst. Nevertheless, in the small amount of time that I’ve spent working as a Marketing executive at a co-working space providing organization, the following are some of the things that work best when it comes to content regarding social media marketing.

Blogging and Guest blogs:-

Blogging is one of the best sources to get your business out there. People love to read quality and informative blogs. These don’t just work well for your website but also for your social media, especially Facebook; Blogs reach more people and induce engagement with your audience.

Events:-

Organizing events are not just for direct marketing but also act as a quality content of your social media marketing. Everything you create for your event; from your invitation posters to the after party photos induce great engagement.

Cross promotions:-

find a page with similar content or content related to your page and ask them to post your content and you can do the same for them.

Sharing your content on groups and pages that you are a part of helps you reach a bigger audience and generates more engagements.

Updates:-

when you use the new features of Facebook or Instagram as and when they are updated you instantly reach more audience

0

HOME-WORKING OR CO-WORKING?

Home-working or co-working

The concept of traditional office spaces has always been a change due to the evolution of technology and automation. The most comfortable mode of working is from home, but eventually engaging in work from home comes with its pros and cons. Co-working is the most popular trend in business has its pros and cons too. Let’s dive a little deeper. Most business people traveling from far consider working from home, as it eradicates the hassle of traffic during the weekdays.

Since the change in office environments, a lot of people would prefer working from home rather than have someone breathing down your neck to get work done. Sitting in your boxers would comprise of a relaxed mind and a comfortable posture without using as much energy as it takes while getting ready for office, irrespective of the traffic encounter. Now, most entrepreneurs love working out of their home, or a coffee shop, also known as co-working. Also, the concept of co-working has made office spaces less informal and more quirky.

Co-working basically means working beside other companies/organizations under the same roof. Some people do prefer investing in a co-working space as it is cheap and relevant where they can be more productive and sophisticated in their own space.

Why home-working?

The ease of working in your pajamas

The prominence of defining your own environment

Nobody to tell you what to do, when to do or how to do it, you get to make that decision on your own

The ease of watching a movie or a favorite TV show when the mind procrastinates

Making your surrounding as quiet or as noisy as you want

 

Why not home-working?

The lack of social interaction and communication with people decreases

You will have to deal with children or pets at home, creating distractions

Neglecting personal hygiene and making you lazy in your environment

You don’t get that professional feeling when you meet clients or customers

The lack of learning or garnering new information from others will cease

Home-working or co-working 

Why co-working?

The prominence of meeting like-minded people

The convenience of being a part of an event or a party that takes place on a regular basis

You get an often stimulating environment to work in since co-working does have an amicable aura that will set the mood right.

You get to be professional and agile in your workspace, especially while meeting clients.

More learning and knowledge transpires in your workspace when you are surrounded by a diverse community in a co-working firm.

 

Why not co-working?

These spaces tend to get a bit noisy and distracting, thereby giving a generic unbranded feel to your company

At the end of the day, it all depends on the kind of workspace you’re comfortable in, as there are a variety of options to choose from apart from working from home o co-working.

0

TYPES OF INDIVIDUALS IN AN OFFICE SPACE

Types of Individuals


Here are the types of Individuals in an office space

An office space consists of a demographic crowd irrespective of which country or state they are from.
Co-working firms have people from different communities and organizations working under one roof. The concept of working with a divergent fraction consists of advantages that come along i.e., being around different people.

The hope of garnering more information, being innovative and idealistic about concepts. Also being around a crowd that accepts you for whom you are.

It sounds like a fun environment to be a part off, but coping with a community that differs from you can also be a challenging task.

The vast community graph can also affect the work environment depending on the scale of a diverse business community. People who work in a co-working organization tend to be more accepting of the population in the company. Thereby, making co-working a great trend to indulge in.

A normal office space or a business venture may consider people that belong to the same mindset. But, co-working takes this to a whole new level, where events and parties become a regular approach amongst them.
This perception of co-working not only broadens the minds of people. Also providing them with an opportunity to socialize faster than a normal business enterprise.


Extroverts

The extrovert community is one category, where socializing and being a part of an adventure becomes a regular thing. These type of people are always in the bliss of lighting up the mood in an office space. Whether it’s organizing a party or putting out ideas. They tend to adapt to any office environment.

Introverts

The introverts are the ones who are more confined to stay within their workspace, irrespective of whether an event is taking place or not. Such a community doesn’t tend to habituate to people or workspaces that easily.

That one person who’s serious about work and cant heed a topic that doesn’t involve work ethics. Then there are people who don’t care about people’s opinions and mind their own business.

The ambivert community is a category of people who contain the qualities of both an introvert as well as an extrovert.

The one that hates the job but and then there people who can’t stand their boss. Having people with different perceptions always helps you learn about the people in the outer part of the world.

But at the end of the day…

Socializing and communication are the most important factors when it comes to surviving. Especially in a professional world with people from around the world.
Sometimes the best-learned survival methods are from being around a diverse community, which helps in being aware of the type of people you can encounter in the future.

0

 7 IMPERATIVE COMPONENTS OF HAVING A SOLID GROWTH STRATEGY

blogs

In today’s marketing world, the fast pace of competition has had companies grow fast in order to move one step forward or stay at the same pace with their competitors. Integrating the right marketing strategies is very essential, especially if you need your company to survive in this world.

Not knowing how to market a brand or not knowing how to use the right kind of ideas might become very difficult for your company to survive on long-term scales in the market.

In case the right kind of framework is not followed, there might be unreasonable spending on marketing agencies. Therefore, indulging in strategies that will be easy for you to break through are necessary.

Some companies and start-ups that prefer paying agencies expect fast results. However, for growth hackers, their hard work and patience come with learning.

Here are 7 imperative components that can be used:

 1. Evaluate Your Business Model

Before putting your brand forward, the most important thing is to study and evaluate your brand carefully. This is to ensure the following things have been ticked off of your growth strategy checklist.

The brand correlates with customer’s needs and requirements or defined segments
The model or material the brand is made out of goes a long way
The transparency of having warranty and feedback, in order to improvise better
A good marketing strategy that is fit in all solid ways
Testing the product before loading


2. Connect the Dots

Obviously, your customers are your main priority if you want to convert your business into something powerful to create long-term sales.

Understanding the requirements of your customer, their value, gain, and job
Jotting down a plan on how the product will benefit them in the long run along with troubleshooting problems.
Let the product speak for you in order to gain the trust of your customers.
Monitor your competitors and optimize new marketing strategies to expand your business.


 3. Business Partners

Indulging in partnership is a good strategy if you want to learn from experienced ventures to grow your business. The idea of showing your business partners that they can benefit from this too is essential to have good network and social exposure.


 4. Using the Right Business Pattern

Depending on your capital cost, niche and offerings you can decide a good business pattern regardless of whether the company is small or big.

Look into different business patterns that are suitable for your enterprise
Build a foundation to mark the type of product you’re marketing.




5. Attract and Engage

Get to know your customers better, their value and gain can help implement better strategies to capture their attention. Engage them with the benefits that come with the product and how it could suffice them in the long run.

Attract them through your website or advertisements and walk them through the entire process, making sure you understand their needs and doubts.


6. Test, Evaluate and Update

 Feedback and testing of your products need to be implemented to maintain a consistent flow of good exposure in the statistical graphs.

Evaluate your product and note down the points that can make better offers to your customers. Creating a checklist can also be beneficial in terms of being organized.

Always update your product every now and then with good implementation methods and also integrating good, refined steps of improving the standardization of your product. Growth hackers that put their mind and soul into working hard on these products understand the benefit of not being dependent and also less usage on the money.


 7. Precision and Quality of Content

 Be very specific when explaining to your customers, learn and apply new and defined materials or methods that can help your business stand in the industry. Good quality content comes a long way from good exposure and traffic.

Creating your own growth hacking strategies will help you grow and learn from your experiences, plugging you onto the intelligent path of furnishing better business tactics.

 

2

IMPACT OF OFFICE DESIGN ON EMPLOYEE PRODUCTIVITY

Office design


The ergonomics of having a good work environment always strives to be important, however, some people do adapt to working in places that don’t have a nurturing environment.
In today’s world, employees do take pride in having good wall paintings, plants in the office architectural designs etc.

At least forty-five percent of the employees felt better working with natural light streaming into the office, whereas the others wouldn’t mind having great lightings in the office area.
Such factors encourage employees to work better and learn from each other, creating a hassle-free environment.
Especially in a co-working firm, the entire office space dynamics have changed the normal outlook for any company out there.

Co-working firms perking up their office designs have made it easier for employees and clients to work together. Whereas, the work environment also reflects on the company products, giving customers a productive decision to take.

How to improve employee productivity?

Social engagement flexibility and transparency are the keywords towards building productivity amongst employees.

Communal meetings encourages social engagement because it’s not just about being around the same office folks you’ve been tied up with. Also a lot of other organizations and enterprises that work under the same roof. Communication, networking events, and after-hour functions lead to better employee productivity.

Whereas being transparent in your work shows the level of trust inbuilt, therefore it provides an environment for other employees to learn and garner information from.

 With defining your own workspace employees seek to work and focus on what they want to do. When opportunities to socialize and connect are absent, you will tend to find low levels of productivity amongst employees.  

This is why many co-working organizations incorporate a lot of community gathering and social events into their office settings.

 

0

THE EVOLUTION OF SHARED OFFICE SPACES IN INDIA

Evolution of co-working

From the beginning of time, the traditional use of office spaces in corporate buildings became a habitual dilemma. Now, with the evolution of technology and time, the concept of co-working came into the picture in 1995. The origination of the term “co-working” transpired in San Francisco in 2005 by a programmer named Brad Neuberg as a reaction to unproductive work life.

India still evolving, adapted to co-working like any other country out there. Hopefully, 2018 will be the year that co-working will sound normal to all business companies. From 2016, corporate offices have rendered into working at a co-working firm which helps build flexibility and adaptability amongst clients. Coworking and Co-working might sound the same but have completely different meanings. Coworking connoting working separately in a shared working environment and Co-working stimulates working with different organizations under the same roof.

India has a lot of co-working firms that have grown to such an extent, where the trend sounds more classy than usual. The olden days of using typewriters, sitting behind a boring desk and sticking to your space of work have grown out of habit since the evolution of technology. Whether something has recently taken a slow outbreak or a sudden change in decisions, India never ceased to stay behind.

In 2017, a lot of firms in Bangalore have taken up the concept of shared office spaces; Innov8, WeWork, Workshaala, Bhive, 91Springboard, Regus etc.

These shared spaces bring in optimistic vibes of being transparent in your workspace, meeting like-minded people and a diverse community. Now, most of these workspaces have stimulated new office interiors to perk up the office looks, making work more lovable and easier. Who doesn’t like working in an amicable aura? This puts customers and clients into the right mindset and attracts a lot of external customers.

Technology and Automation in Co-working

The concept of taking a quick power nap aids the stressful minds working for more than 10 hours. Because co-working does give them the ease of flexible office timings whether it’s a day or for just 2 hours.

As technology and automation stimulate, optimization of new resources will increase over the next few years making co-working sound as normal as any other business trend out there. Companies have also incorporated themselves in co-working firms as it is the cheapest way of investing in a workspace. Especially when it deals with accommodating a large party!

A lot of young minds deliberate the path of becoming a doctor or an engineer without getting a chance to do what they want because of money issues.
For such a population aspiring to be entrepreneurs or freelancers; co-working gives them a gateway to easy investment methods, providing them with a cornucopia of facilities and support.

Hopefully, by the end of 2018 more firms and enterprises will integrate the idea of co-working into their workspace.

 

1

5 MIND BENDING STATISTICS ABOUT CO-WORKING

Over the past few years, the conceptual idea of co-working just crossed a conservative notion in countries, where co-working was just a nuisance for most companies or MNC’s. Now the co-working industry is on the insane fast growth trajectory, almost bearing 1 million people integrated into the concept of co-working into their business life. Also, co-working has seen a good growth in company’s habitat where co-working has grown so fast, that the lost track of time has got our tongues tied. The thing that sparked a global movement and marked its phenomenal revolution: the people.


Here are 5 mind-blowing statistics (not entirely surprising) about co-working:

office laptop

 

1. 71% of co-working companies are collaborative

Almost 71% of the co-working companies across the globe have collaborated with other companies over the past 12 months, knowing that companies do have selective, yet better choices with facility management. This collaboration makes it sophisticated for companies to work with each other, have easier amends, a supportive work field, innovative ideas, and thoughts.

2. 89% of co-working members are happier

A survey showed that 89% of co-working members were happier in their work field. As far as work is concerned, a happier workplace produces better and enforced work skills. Therefore, a community of business people, especially in a co-working habitat remarks greater percentage of success in their work. The survey did convey that about 67% of the people said co-working has improved their professional success.

3. 81% of the members stated that co-working helps better focus

Co-working does induce reduced stress and better focus, especially in an environment full of like-minded people. These rates have statistically increased over the past few years with regard to how people reacted to co-working. The adaption to such a trend grew where people became satisfied with shared offices for so much less. Even the landlord wouldn’t rent out a place for so less, nevertheless having to pay for electricity or furniture; co-working gives you the best of both worlds and much more.

4. Motivation being the key to success

motivation

As a result, 69% of people said co-working has helped them with better focus skills by being encouraged in what they do. More connection with everything that takes place, makes it more reliable for them to set foot on. Furthermore, co-working firms also said that people felt less worthless, but with co-working, things helped change the office work-space.

5. Facilitation benefits and higher incomes

In a survey of all the co-working spaces in the world, 90% of the people said they feel more confident and satisfied with co-working.
 The focus and concentration of business embarked a victory in their company incomes with regard to facility support. The stress of working 8/9 hours a day is not there; making it easier for clients and customers to define their own office timings.

In conclusion, the revolution of co-working does surprise most business enterprises since most of them have started to invest in an office space to stimulate creativity.

0

MARKETING STRATEGIES THAT CAN HELP YOUR COMPANY GROW!

When it comes to marketing your company or website, the competition outside is extensive. Obviously, a lot of these companies want recognition, whether it’s through digital marketing or E-mail marketing. Statistically, India’s substantial growth in the business industry has put out a lot of competition for companies in terms of quality and quintessential. Here are a few strategies that can help your business transpire economically:


1. Partnership with Allies

Building a relationship with your allies can most definitely help in the creativity of innovation, thoughts, and ideas altogether. When you’ve partnered with a company that has agreed to share the company’s profits, there is better customer service provided in terms of quality and maintenance. If there are two or more partnerships involved in the business, employee engagement is reached as well as advertising of the company product becomes simple. Having a team to accommodate customer complaints or queries is an advantage of making an alliance with another organization. Whereas, alliance helps in the growth of the company members as they can provide a large variety of services to clients and customers at any time of the day.

marketing strategies


2. Employee Insights

When has communication ever been a problem? The basic mode of communication always ensures a healthy relationship between clients and employees. When communication is neglected, there are a whole lot of other things that could go wrong when employee involvement does not happen; not paying heed to what they have to say or negligence of work. Employee’s satisfaction isn’t reached and this could cause an adverse effect on the companies well being.

3. Target Audience

A target audience is a demographic population that is likely interested in your product or services.Every business that commercializes their product needs a target audience, for such instances, it is imperative that you know who your target audience is, even though a large audience is not reached.>

How to find the right audience for your website?

A target audience is reached based on their needs and requirements, therefore understand your audience, their message and how it needs to be delivered. For customers visiting your website make sure you garner details, in order to narrow down what they are looking for, whether it’s a product or a service, so you can focus on those key points. Create a login ID for visitors or provide special coupons and discounts to those who visit the website.

online marketing
       

4. Quality, Control, and Quantity

These 3 factors appreciate your products aesthetic properties, attracting clients and customers to endorse in such an enterprise. On the quality basis, having a product that goes a long way of content and deliverance brings in more happy customers.

In terms of quantity, a good quality product with more quantity induces better profit rates. It is quantity over quality most of the time based on how convincing you sound. Quality content for your website increases SEO optimization and digital automation making it more cost-efficient and effective for customers. Quality control strategies need to be integrated to ensure maintaining of standardization of products, making sure there is no wastage of samples.

5. Customer Feedback

This can happen through online feedback forms or handed out papers to fill out, that’s up to you. Customer feedback gives you a brief idea on what your company is lacking in and what measures you can take to rectify them. Ensuring customer satisfaction is crucial for your company and also attracts a lot of other visitors to your business. It gives them a perception that you value them; also creates a commitment to keeping them as a long-term customer. A small quote on keeping your customers happy in the long run; “Always give people more than what they expect to get.”

Hopefully, the following points help in the growth of your business.





0

PREVIOUS POSTSPage 1 of 2NO NEW POSTS
STILL NOT SURE WHAT TO DO?

We are glad that you preferred to contact us. Please fill our short form and one of our friendly team members will contact you back.

X
Book your slot